Enabled by social media, consumers can exchange messages through online communities (Zhang and Watts 2008), producing valuable information as a result. Nowadays, eWOM has been developed by the emergence of Web 2.0 technologies and the rise of social media. eWOM content provided in these platforms is important for customers as it provides indirect experiences of a product (Do-Hyung et al. This develops electronic word of mouth (eWOM). These online platforms, such as online communities, persuade individuals to share their knowledge, experiences and information about products with peers. Therefore, e-vendors develop their online platforms by providing some opportunities to consumers to share their evaluations about a product (Huang et al. Whether you need to edit the content or submit these documents to another party, the PDF creator can always do just this.People in an online context have different restrictions such as not being able to touch or smell a product, which is available in traditional or offline shopping.
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